In the hushed corridors of a strict Jesuit boarding school, Bernard Bertrand, a child of hypersensitivity, experienced the world with an acute intensity. His heightened senses painted every stark rule and silent march in more profound shades, each nuance magnified in the echoes of solitude. This world, rigid and unyielding, unwittingly nurtured his inner sanctuary of dreams. Here, the seeds of his creative destiny were sown, as he learned to weave his vivid inner tapestry against the monochrome backdrop of his youth. This delicate perception became the lens through which he would later capture the world, transforming his profound sensitivity into the hallmark of his artistic expression.

From the austere corridors of a Jesuit boarding school to the vibrant pulse of the world’s fashion capitals, Bernard Bertrand has lived a journey of artistic metamorphosis. Raised in a realm devoid of color and individuality, he found sanctuary in the fertile grounds of his imagination, crafting a mental tapestry rich with emotional hues and characters.

Photography became his tangible escape, a medium to reshape the world with the sensual and feminine grace once absent from his childhood. A distinguished career in fashion and advertising photography saw his vision shared globally, capturing the essence of iconic brands and shaping visual narratives for Levi’s, Porsche, Nike, Nivea, Playsation, Timex , Jeep, Footlocker, Volkswagen,  to name a few.He has worked with some of the biggest agencies, TBWA, EURO RSCG, PUBLICIS, SAATCHI & SAATCHI …

Disillusioned by the constraints of commercial artistry, Bernard embraced the digital revolution, translating his photographic prowess into the realm of moving images. The advent of AI was not just a technological breakthrough but a personal awakening.

A.I. became his new canvas, where each experiment is a step closer to crystallizing the fantastical world that has long resided within him. Today, Bernard weaves his artistry across disciplines, ever questing after the extraordinary—a reality where every creation is a fragment of dreams long-held and a celebration of beauty reclaimed.

In his art, he would come to seek out the feminine spirit that eluded him, capturing its essence with reverence only those who have felt its absence could truly convey. Each piece became a homage to the delicate strength and emotional depth of the feminine, a counterpoint to his stark beginnings, and a testament to the beauty that can flourish from the deepest of yearnings.